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We were asked to separate the 2 models so that they could place the logo in between for a Los Angeles Billboard.
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(Before) We were asked to make these labels sharp again.
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(After)
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Original
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Fire and Char-Broil logo were added.
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Shot on white table grapes...
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...then converted to red for a lenticular display.
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Original roadway was photographed in Fairfield CA during daylight hours.
Sunset was captured a few hours afterwards.
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Images are merged and darkened to give it an evening look and feel.
Fence is added on the left side and more greenery is added in.
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Bike is shot in a warehouse in Hayward California.
Model, helmet and boot were shot in our studio in San Francisco.
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Final composition.
Saved client "permit fees" from not having a road way shut down during the shoot.
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Original photo.
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Final prototype created to show what the final product could look like.
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Skin Tone Retouching in Photoshop.
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Clipping paths
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Clipping paths
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New outfit needed but model was unavailable so we shot it on a mannequin and retouched into the previous shot.
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Working on our 22nd photography project with Louis Vutton we have found that these windows have been the most challenging editing nightmare so far. With the amount of construction going on around the building we have had to find creative ways to shoot around them. Often times we will find scaffolds blocking the carefully selected window displays that we have to photograph them from a different angle and make them appear as if nothing was ever retouched. Let us not forget the amount of foot traffic that goes on in Union Square and to this day I have yet to tell anyone " Please do not walk in front of my shoot" In fact I encourage them.
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Final image.
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